The Vape Store Blog

Innokin continue to dominate the Starter Kit market

Innokin are currently dominating the Starter Kit market with their Endura series of products, and they’re making a move into the higher-end.

The company’s current range includes¬†the original Innokin Endura T18 pen-style device, which comes in a range of colours including pastel pink and teal, and features a large 1.8-ohm coil. The ‘prism’ design of the coil became standard across all of these devices, giving great flavour at a low wattage.

The line was updated with the Innokin Endura T20, available with a 50% longer battery life and a cap to make sure your vape stays safe and dust-free. The finish on the T20 is glossy, with a deep, rich red or blue along with the standard black and stainless steel options.

If you’re looking for something with a little bit more kick, the Innokin Endura T20-S comes with a sub-ohm 0.8-ohm coil, which enables you to have a looser, deeper inhale. These come in a matte finish and have an expanded range of colours including purple and grey.

These three pen-style starter kits are some of the hottest selling items on the vape market, and they have been leaders in their field for some time now.

In the first quarter of 2018, these three kits accounted for over 55% of starter kit sales at The Vape Store, with the older Endura T18 leading the way.

They continue to be such great sellers precisely because they’re so well-suited to smokers looking to switch away from cigarettes. The inhale that comes from these devices is similar to that achieved by smoking, so it’s a natural transition for most people. On top of that, they’re inexpensive and reliable.

The T20-S has become a line of products in and of itself, too, with the recent release of the Innokin EZ.WATT kit. This comes with the same T20-S tank, but features two different coils (this time a 1.5-ohm in addition to the 0.8-ohm) and adjustable wattage settings.

The addition of a second coil caters to those users who want a true mouth-to-lung experience, as well as allowing them to grow with the device as they get used to vaping.

Who are the main competitors to Innokin when it comes to starter kits?

Joyetech has their Dolphin and Penguin devices, both of which hold massive amounts of juice while allowing different inhale styles thanks to the range of innovative JVIC coils available.

Eleaf continues to sell the excellent iStick Basic kit, which uses a magnetic connector to disguise the tank inside the device, making for a stealthy setup which is great for taking out and about.

Aspire is probably closest to Innokin in terms of their devices. The Breeze all-in-one, pen-style Pockex and box-style Zelos with Nautilus 2 kits closely echo Innokin’s output, all with subtle differences.

Each of these companies, of course, have their own fans.

Innokin has built a reputation for excellent build strength and quality control over the years, and has been actively engaged with the vape community during the process.

They may lack at the top end, without a truly great high-wattage device, but they have certainly succeeded when it comes to making starter kits for people looking to quit smoking.

While they don’t yet have that 200-watt bestseller, Innokin have released excellent devices for the mid-range market. Their Kroma-A kit comes with the Crios tank¬†and outputs up to 75-watts of power, and the 20700-battery Oceanus comes with the Scion tank and can power up to 110-watts.

Both of these kits have given the company a foot in to a segment of the market dominated by the likes of Smok and Vaporesso, who continue to sell their Alien Baby, Revenger Mini and Swag kits by the boatload.

Whatever the future holds, though, the present is shining pretty bright for Innokin.


Damien Heath

Damien Heath


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